In recent years, we have seen a trend in the formation of free trade zones. In response to possible impacts from free trade agreements (FTA), the Industrial Development Bureau under the Ministry of Economic Affairs (MOEA) has set up the Industrial Upgrading and Transformation Services Group to proactively push for the MIT (made in Taiwan) SMILE Logo in identifying Taiwan-produced household appliances and a system to certify products under this label, hoping to highlight the high quality of MIT household appliances, and thereby assisting Taiwan’s household appliance manufacturers to cope with regional free trade and expand markets both at home and abroad.
Hosun Universal Co., Ltd. is this year's (2016) model company as an enterprise helped by MOEA’s Traditional Industry South Team to develop products with high value through industrial upgrade and transformation measures. The Team has supported Hosun Universal in the development and manufacturing of energy-saving smart kitchen appliances. Furthermore, with the aid from the home appliance guidance division, Hosun Universal has completed the registration process for the household appliance MIT SMILE Logo. As of today, the company-owned brand “Hosun” has acquired the logo for a total of 79 products, including Europeanized 3-burner gas stove, 2-burner gas stove, boiler, dish dryer, and exhaust hood.
Through the assistance provided by the Metal Industries Research and Development Centre, Hosun Universal integrated the aesthetics of craftwork into product design, increased the added value of its products through technology upgrading, developed wares with innovative functions, and strengthened collaboration with its supply chain to work towards servitization. The company has successfully acquired Mainland China’s CCC certification in four categories under the IH stove. This achievement is expected to significantly raise the company’s earnings in the Mainland China market, to the point of comprising 30 percent of its gross revenue. Also, two products released under the Hosun brand: the gas stove and Europeanized touch-control exhaust hood, beat the competitors to win the honor of the 2015 MIT Taiwan Golden Choice.
In the future, the Traditional Industry South Team will continue to implement the upgrading and transformation of enterprises, in order to bring Taiwanese home appliance brands to the global market. This is one of the goals in our vision of creating new record-level value for the ever-progressing home appliance industry in Taiwan.